Overview
Max Miedinger was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
Max Miedinger was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.