Overview
Newman Day is a collegiate drinking tradition in which 24 beers are consumed over 24 hours. The ritual was initiated by students of Bates College, in Lewiston, Maine. At its inception during the college's annual January 1976 Winter Carnival, a student exclaimed that Paul Newman once said "24 hours in a day, 24 beers in a case. Coincidence? I think not," as a rhetorical mandate.